Requirements of a Moving Image Production

TV advert pre-production

Location Recce to show where we were scouting for filming

My location release to show where we would be filming and doing our advert.

Minor Model Research to gather permission for an under 18 to be filmed and posted online.

Risk assessment to understand and overcome the dangers of our filming.

Production schedule for time management and organisation. 

Nature and Purposes of Research

Primary Research:

Primary research is new research, carried out to answer specific issues or questions. It can involve questionnaires, surveys or interviews with individuals or small and also groups.

What Did I Do?

I made a questionnaire for the people of my college asking them questions about what they thought of the brand of the product that I was advertising. I asked questions such as 'who do you think the advert is aimed at' and 'what time do you think the advert will be shown on national television'.

Example:

One example of this is the questionnaire that i produced for people to fill out asking them about the product that i was advertising. We did this to try and get an outside view of how our product would go down with the general public and see what the strengths were with it, but also try and identify and improve on the not so strong points.

Secondary Research:

Secondary research involves gathering data from existing data that ha already been produced. Example of this are things such as the internet, newspapers, television and company reports.

What Did I Do?

To get a good idea of what most Unilever products are like I done an independent presentation on on a website called Prezi which helped to explain what the company is about whilst also showing some of the products and how they are advertised.

Example:

I also chose a brand (Lynx) and explained everything  could find out about the product. This included things such as the target audience, advertising campaigns and how the product has the name and reputation that it still has even today. 

Quantitative Research:

Quantitative research is a formal systematic process where numerical data is gathered about the topic or subject. An example of this is looking into relationships between different variables.

What Did I Do?

Just as in my primary research, I used a questionnaire to gather statistics for my project.

Example:

I asked 10 people to fill out my survey and i got 5 replies back. In these relies, people stated whether or not after watching my television advert people would recommend it to others as well as using it for themselves.

Qualitative Research:

Qualitative research is used to gain understanding, reasons, opinions, motivations and beliefs. It gives an in-depth insight into problems and helps to provide ideas or hypothesis for potential research.

What Did I Do?

I had a focus group early on in the development of my product and i presented the brand to them and soon after explained to them how i chose to re-brand the product and how it would benefit the company. This gave me a chance to try not only try new things but also to view the good and bad points of the pitch. It gave constructive criticism which would help with my work in the long run.

BARB:

BARB is a media organisation also known as Broadcasters' Audience Research Board. It looks at audience ratings for different types of television shows. Its main purpose is o provide audience and television ratings in the UK.

IMDb:

IMDb is the world's most popular  source for movie and TV information and trailers. It offers a wide range of information of more than 110 million items including more than 2 million films, short films, TV and entertainment programs. It also has more than 4 million cast and crew members listed on the website to help the audience find exactly what they're looking for.

Media Research Engines:

Social Mention is a media research engine that collects user content across the the world and puts it into one large area of information. It allows people to locate what other people are saying about your  company, a new product or any topic across the internet. It's also connected to over 100 social media websites like Twitter, Facebook, YouTube, Linked In and  Google.

Audience Market Research:

This research method is done for one purpose; To keep your audience satisfied.. Audience market research is a critical point in selling any kind product. This is due to the fact that if the customer doesn't feel satisfied your product, they obviously won't buy or recommend it. So it is important to know not only what the audience likes, but also what their views and opinions are. This is why i used Quantitative data in my research on my chose product. People just wildly guess that companies know what their customers want but we some of them might not have firm idea on the topic which is another example of why audience research is important.

With my product, I was what the public and  I started thinking about how it could affect my advert. For this I had a focus group. I pitched my idea and gave plenty of information such as 'who it was aimed at' My focus group gave both positive and negative criticism to help me improve on what i had already done. If I didn't pitch my idea to a focus group then i could've had the complete wrong idea about some of the key things that i may have needed for my advert.

Also I did this with the colour of the previous product that they released. If I didn't ask the public simple questions such as 'what colour I should make the bottle?' or 'What kind of bottle do you think would work well for this product?', when made the product it could have unsatisfied customers and therefore they wouldn't have purchase the product on that piece of information. That would have been a bad selling point as the first time that you see a product, it should look good and therefore appeal to the audience. To try and grab there attention it should also be eye-catching. The first time walk in the store it should grab their attention and feel attracted to the product.

Production Research:

In media production, you also need to research certain things to make sure that the production is as good as it can be. One of the things that needed to be researched in my production is the setting in which we were able to film. I used a location recce to determine if the setting chosen is suitable for shooting, including access to necessary facilities and areas. In this research you also need to have a timetable that you can stick to so you know how far along you are and how long you have left to complete the project. I used a production schedule to help with time management. It also showed us which props were needed at which time as well as what scene would be done on which day. In my research, my group and i had to make a final decision on the places that  we decided to film at. In order to do this professionally, we all individually had to fill out a location release and have it signed by a crew member and also the person in authority of the place we were filming (which only applies if you are on private property). In my production i also had to pre-visit different locations not only to check availability, but also if the location chosen was suitable. I used a location recce 

Research Portfolio

Create your own user feedback survey

                         Lynx Entice Survey

Location release is used go get permission to film in one particular place.

Location Release to confirm that we were granted permission to use that specific building or location.

 

 Minor release to get permission for an under 18 year old to be filmed.

Budget sheet to give an exact prediction on how much money is need to complete the production.

Risk assessment sheet to show the potential risks of filming in the area and also the dangers of the equipment.

Production schedule is used for time management and also to keep organized and to keep track of progress.

Production schedule is used for time management and also to keep organized and to keep track of progress.

 Minor release to get permission for an under 18 year old to be filmed.

Depict Evaluation

My task was to create a 90 second ultra-short masterpiece to then be entered into the 'DepicT' 2015 competition.

The camerawork that my group and I used in our short clip was very effective in portraying a very exiting and mysterious setting. For example, the extreme close-up shots of the actors faces show the real emotion and make it clear to the audience what is going on and therefore make the audience involved in the video and will make them a certain way about the situation.

The mise-en-scene that was in my clip helped to add  to the effect of the video. Things such as the atmosphere in the coffee shop/canteen helped to add to the crazy type look in the characters behavior and attitude. Also the props in the background such as the drinks fridge add to the setting giving it the effect of it being a normal everyday coffee shop when in fact it has a very different outcome.

The editing my group and I engaged in together gave a very convincing finish product. We used colour correction to enhance the background and to add effect to our piece of work. The continuity cold have done with a little more work as at some points of the clip, you could see that there were some very small minor mistakes made in the shape of the editing not being up to scratch in the shot in the coffee shop of the actor opening the door. Between the two shot taken, you could see that the act.

TV Advertisement Evaluation

Create your own user feedback survey 

Our task for this assignment was to re-brand a Unilever product. Our product that we chose to re-brand was Lynx. It was aimed at 13-18 year old aspirers who are looking for friends/partners.
 Before I was placed in my group I originally chose. So choosing this as our product made it very easy to chose and made it very easy to work with. We aimed to target this towards 18-25 year old aspirers who are looking for a better life and being comfortable with there life. We used Tom Ford private blend as our inspiration for our unisex Lynx fragrance. We thought it was a very good and different idea which is why we created our own.

I collected feedback on my finished advert in 3 different ways. I got one piece of feedback from my peers as they watched the advert and gave direct feedback to me. I also got tutor feedback from Ellie as she watched and assessed the video that we made and gave us constructive criticism. Lastly we filled out a survey on SurveyMonkey and asked questions about it such as 'Does the advert to make the product appeal to you?' Most of the people believed the the advert appealed to them and making them want to buy the product.

I believe that my advert managed to get the main message across to my target audience and that my advert has had an appropriate impact on them. In the feedback, the people who were targeted by me advert and re-branding campaign gave mainly positive feedback on it saying the advert appealed to them and made them want to buy the product. One thing that a peers thought we did well was the range of shots and how smooth our camera movements were. This was thanks to all of our group as at one point we all filmed at least a couple of scenes.
They also liked the colour scheme of our bottle. We asked around and what people thought looked most classy was black and silver or black and gold. So in the end we chose black and silver; our peers really liked the look of this. One last thing they liked was the duration of our advert. they thought it was long enough but not so long that it dragged and got boring.
The fact it's unisex also means that anyone could get lucky. This works because people in the age group of 18-25 nine times out of ten are looking to find a partner and maybe even settle down.
I think the message that came across with this advert is like most the lynx products. This message is that you are sure to find love if you were to purchase this product. It sends this message but with the twist of more class than the other lynx products due to the fact it is a fragrance and not just deodorant spray.

The technical and physical aesthetics qualities of my advert are shown in the flow of the camera shots and our characters.
I think we got the message of our advert across very well and people understood what the product was. I think it would have a very good impact on them. We tried to stick to the pre-production work as much as we could so that the message would be as clear as possible. If the viewer was feeling lonely it would push them to purchase the product and go looking for a partner confidently. So I do think the impact to the viewer will be very positive.
Our product successfully sells the product to the specified target through its narrative as the characters that were used also reflected t the target market for both our product and our advert. The use of young actors will appeal to my target audience as they can relate to them. The persuasive techniques that we used to sell the product became very effective as the making of the advert went on. One of the persuasion techniques that we used was to give a vote of confidence to the audience. The advert portrays a young man able to get a girl (or the other way around) just by using the fragrance, making them vaguely believe that it is possible. I wanted to tell teen audiences that spraying Lynx is not just for boys so I used male and female actors and hip/colloquial music to appeal to them in the hope that both male and female audiences would identify with them.

I feel my advert is fit for purpose. It not only looks professional, but it also complies with advert regulations such as Harm and offense regulations as well as Privacy regulations. 

Finally I think that the advert in itself looks professional and edited together very well. There is no major with the advert overall although the sound was added in very late towards the deadline. We all made sure that it met the regulations of showing times. We also went over BCAP and made sure that everything was within the rules and regulations.

AIDA
A- The potential customer was male and females in the age bracket of 18-25 years old. We let the audience know this because of the actors in the advert.
I- We created interest because we targeted both sexes by doing this at the end of the advert using the tagline 'for him and for her'
D- We tried to make the ad so that the audience would desire the product because when we shot the opening scene it was in a middle class type bedroom so for him to then use the product can make it appeal to certain people.
A- The way we tried to make the audience buy the product straight was by showing them what can happy as when the actor and actress bump into each other they seem happy to see each other so the audience might think it will work for them.

Overall, i believe that the advert was rather well done considering the lack of experience that our group had in filming. Although as with anything, improvements can be made, i am very proud of this particular project and also proud of how the team worked. I feel my advert is fit for purpose. It not only looks professional, but it also complies with advert regulations such as Harm and offense regulations as well as Privacy regulations.

TV Advert Analysis